How to Create a Strong Sales Pipeline

Landing a sale requires a methodological approach. It’s like guiding a steady stream of water down a narrowing pipe. According to pipedrive.com, “the sales pipeline is a systematic and visual approach to selling a product or service…it shows exactly where the money is in the sales process.” The following metrics are typically used to gauge […]

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5 Features of a Good Capture Page

  A capture page, also called a landing page, is the first page your website visitors see. It’s the make or break of your website. Poorly structured capture pages cause missed opportunities. Too many people who could be genuine leads turn away from your website. All capture pages must have the following features. Without them, […]

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4 New Digital Marketing Trends of 2018

Digital marketing has grown exponentially over the past 5 years. Trends have generally remained constant over this period. However, such a saturated market has created the need for innovative digital market trends to emerge. Although often based on existing trends, the new digital marketing trends improve upon what already exists. Here are some of the […]

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4 Digital Marketing Mistakes to Avoid

Has digital marketing become too popular? Every day we mindlessly scroll through our social media pages and are bombarded by articles, videos and images vying for our attention. Some content inevitably gets lost in the mix. The digital market is saturated. Entrepreneurs must make their content stand out now more than ever. There’s no room […]

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5 Powerful Ways to Effectively Utilize Email Marketing

All professionals have an email address.  It’s the ubiquitous mode of communication for business transactions and is necessary for creating accounts on various websites. Digital marketers have discovered the unique advantage emails provide. They’ve leveraged this advantage to target both consumers and other businesses in a form of digital marketing called email marketing. WordStream reports […]

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