4 New Digital Marketing Trends of 2018

Digital marketing has grown exponentially over the past 5 years. Trends have generally remained constant over this period. However, such a saturated market has created the need for innovative digital market trends to emerge. Although often based on existing trends, the new digital marketing trends improve upon what already exists. Here are some of the […]

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3 Effective Ways to Create a Powerful Sales Funnel

Consumer behavior can be unpredictable. It’s difficult to pinpoint exactly what will influence consumers to purchase your goods or services. Marketing efforts must, therefore, be multi-faceted.  Each stage of your marketing initiative should target consumers at each level of the sales funnel.   (Image Source: https://www.mailmunch.co/blog/sales-funnel/) There are some general tips that can help you […]

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4 Digital Marketing Mistakes to Avoid

Has digital marketing become too popular? Every day we mindlessly scroll through our social media pages and are bombarded by articles, videos and images vying for our attention. Some content inevitably gets lost in the mix. The digital market is saturated. Entrepreneurs must make their content stand out now more than ever. There’s no room […]

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5 Powerful Ways to Effectively Utilize Email Marketing

All professionals have an email address.  It’s the ubiquitous mode of communication for business transactions and is necessary for creating accounts on various websites. Digital marketers have discovered the unique advantage emails provide. They’ve leveraged this advantage to target both consumers and other businesses in a form of digital marketing called email marketing. WordStream reports […]

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