Your website is your brand’s online real-estate. Paying attention to how it’s created and maintained increases the likelihood of attracting customers. It’s not about hurriedly putting something together and hoping it works. Website creation takes time and requires focus on the things that will attract customers. Website Pages Matter Think carefully about the pages […]Read More How to Create a Website that Attracts Customers
Landing a sale requires a methodological approach. It’s like guiding a steady stream of water down a narrowing pipe. According to pipedrive.com, “the sales pipeline is a systematic and visual approach to selling a product or service…it shows exactly where the money is in the sales process.” The following metrics are typically used to gauge […]Read More How to Create a Strong Sales Pipeline
Entrepreneurship often provides the income needed for financial freedom. According to the Global Entrepreneurship and Development Index of 2017, the United States was ranked first in providing the best environment for entrepreneurship. You live in a country that supports entrepreneurship. Home-based businesses are more common than you think. IncFile.com reports that more than 38 million […]Read More 5 Best Kept Secrets for Opening a Successful Home-Based Business
Vibrant, top-notch brands know that customer engagement matters. They do it well. Multiple opportunities are created for customers to voice their concerns, share ideas, and sometimes even mingle and have fun. Customers know that their concerns and suggestions are valued because the brand responds in a timely manner. What’s not to love? Research conducted by […]Read More How to Create More Customer Engagement Opportunities
Connections make your website visible. People won’t know about your site unless they’re directed to it. Blog posts are usually written to direct that traffic. They can do this very well if proper Search Engine Optimization (SEO) is used. Blog posts form a big part of directing website traffic. However, the role of inbound and […]Read More How To Use Inbound and External Links Effectively
Sales drive your business. Everything you do on your digital platforms influence sales. Hours are spent creating the perfect brand image with attractive social media pages, enticing blog posts, and exciting videos. Therefore, it’s disheartening when all your efforts seem to produce lackluster results. What’s wrong? The answer to this question lies in the mechanics […]Read More Why Aren’t More Customers Reaching the Final Stage of Your Sales Funnel?
Do you find consistent content creation challenging? You come up with this great content idea, put everything together, and then publish it with your fingers crossed, hoping it’ll do well. Ideas don’t come so easily afterwards. It’s like you hit a brick wall! What do you do next? Content creation isn’t about one-off bursts of […]Read More 5 Strong Ways to Build an Effective Content Creation System
Digital marketing has grown exponentially over the past 5 years. Trends have generally remained constant over this period. However, such a saturated market has created the need for innovative digital market trends to emerge. Although often based on existing trends, the new digital marketing trends improve upon what already exists. Here are some of the […]Read More 4 New Digital Marketing Trends of 2018
Money is tight. All small business owners can attest to this statement. You read articles and watch videos explaining how important digital marketing is for cementing your brand’s online presence. However, it all seems so costly. Hiring a digital marketing consultant, creating quality content, and running paid promotions can put your head in a tizzy. […]Read More 3 Winning Digital Marketing Tips for Small Businesses
Three billion. That’s the projected number of global social media users by 2021. That’ll be about 38 percent of the projected world population. Taking it back to present-day America we see that 81 percent of Americans had a social media profile in 2017. These statistics portray the goldmine of marketing opportunities social media provides. However, […]Read More Why is Social Media Marketing Important for Your Brand?