All professionals have an email address. It’s the ubiquitous mode of communication for business transactions and is necessary for creating accounts on various websites. Digital marketers have discovered the unique advantage emails provide. They’ve leveraged this advantage to target both consumers and other businesses in a form of digital marketing called email marketing.
WordStream reports that “email is the third most influential source of information for B2B audiences.” Lifewire further states that about 48.6 percent of people worldwide use email. These people are likely to spend 138 percent more than those who don’t receive email offers.
Strong digital marketing consultants know how to seamlessly integrate email marketing into a comprehensive digital marketing strategy. The digital marketing consultants at No Nonsense Consulting want to put the power of email marketing in your hands. Here’re 5 ways to do it.
Create a Good Subscriber List
Email marketing won’t work if you don’t have people to email. You must build a subscriber list. The key to creating a subscriber list is to offer a value-added product (a lead-magnet) that can only be accessed via email.
E-books, reports, and special discounts are often used as lead-magnets. These lead-magnets can be displayed as website pop-ups or be used in retargeting campaigns. Once you’ve gotten the list of emails, it’s time to carefully plan your campaign.
Email marketing is more than just selling products. It’s about building relationships. Consumers want content that adds value. They want to be up-to-date with your latest offers and content you produce that presents you as an authority in your niche. Don’t use emails to oversell.
Create Catchy Subject Lines
The subject is the first thing the customer sees. You should use words, emoticons and phrases that will grab the customer’s attention. Use the second-person or purchase an automated solution that allows you to personalize the email for each customer.
Appeal to the Customer’s Interests
People are more likely to respond when they feel that the message is directed towards them. Email automation makes it possible to identify the demographics of your email subscribers. This information can help you create specially tailored emails. Don’t use a one-size-fits-all approach.
Create Well-Designed Emails with Clear Calls-to-Action
Aesthetics make a difference. People won’t want to engage with your email if it looks unprofessional and unappealing. Various email automation sites exist that help you design and send emails. MailChimp is one of the most popular.
Having and attractive email is pointless if the customer doesn’t follow-through with an action. Customers won’t know what to do unless you tell them. Always ensure that you have a clear call-to-action button strategically embedded in the email.
The No Nonsense Consulting team can create an email marketing campaign that helps transform one-time customers into returning customers. Contact us today to learn more.