3 Effective Ways to Create a Powerful Sales Funnel

Consumer behavior can be unpredictable. It’s difficult to pinpoint exactly what will influence consumers to purchase your goods or services. Marketing efforts must, therefore, be multi-faceted.  Each stage of your marketing initiative should target consumers at each level of the sales funnel.   (Image Source: https://www.mailmunch.co/blog/sales-funnel/) There are some general tips that can help you […]

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4 Digital Marketing Mistakes to Avoid

Has digital marketing become too popular? Every day we mindlessly scroll through our social media pages and are bombarded by articles, videos and images vying for our attention. Some content inevitably gets lost in the mix. The digital market is saturated. Entrepreneurs must make their content stand out now more than ever. There’s no room […]

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