How to Create a Strong Sales Pipeline

Landing a sale requires a methodological approach. It’s like guiding a steady stream of water down a narrowing pipe. According to pipedrive.com, “the sales pipeline is a systematic and visual approach to selling a product or service…it shows exactly where the money is in the sales process.” The following metrics are typically used to gauge […]

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5 Features of a Good Capture Page

  A capture page, also called a landing page, is the first page your website visitors see. It’s the make or break of your website. Poorly structured capture pages cause missed opportunities. Too many people who could be genuine leads turn away from your website. All capture pages must have the following features. Without them, […]

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Why Aren’t More Customers Reaching the Final Stage of Your Sales Funnel?

Sales drive your business. Everything you do on your digital platforms influence sales. Hours are spent creating the perfect brand image with attractive social media pages, enticing blog posts, and exciting videos. Therefore, it’s disheartening when all your efforts seem to produce lackluster results. What’s wrong? The answer to this question lies in the mechanics […]

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4 New Digital Marketing Trends of 2018

Digital marketing has grown exponentially over the past 5 years. Trends have generally remained constant over this period. However, such a saturated market has created the need for innovative digital market trends to emerge. Although often based on existing trends, the new digital marketing trends improve upon what already exists. Here are some of the […]

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