Landing a sale requires a methodological approach. It’s like guiding a steady stream of water down a narrowing pipe. According to pipedrive.com, “the sales pipeline is a systematic and visual approach to selling a product or service…it shows exactly where the money is in the sales process.” The following metrics are typically used to gauge […]Read More How to Create a Strong Sales Pipeline
A capture page, also called a landing page, is the first page your website visitors see. It’s the make or break of your website. Poorly structured capture pages cause missed opportunities. Too many people who could be genuine leads turn away from your website. All capture pages must have the following features. Without them, […]Read More 5 Features of a Good Capture Page
Connections make your website visible. People won’t know about your site unless they’re directed to it. Blog posts are usually written to direct that traffic. They can do this very well if proper Search Engine Optimization (SEO) is used. Blog posts form a big part of directing website traffic. However, the role of inbound and […]Read More How To Use Inbound and External Links Effectively
Sales drive your business. Everything you do on your digital platforms influence sales. Hours are spent creating the perfect brand image with attractive social media pages, enticing blog posts, and exciting videos. Therefore, it’s disheartening when all your efforts seem to produce lackluster results. What’s wrong? The answer to this question lies in the mechanics […]Read More Why Aren’t More Customers Reaching the Final Stage of Your Sales Funnel?
Do you find consistent content creation challenging? You come up with this great content idea, put everything together, and then publish it with your fingers crossed, hoping it’ll do well. Ideas don’t come so easily afterwards. It’s like you hit a brick wall! What do you do next? Content creation isn’t about one-off bursts of […]Read More 5 Strong Ways to Build an Effective Content Creation System
Blogging seems to be a hot topic on every digital marketer’s lips nowadays. Write some words. Pick a snazzy title and boom! You’re an internet sensation. Seems simple enough. Blogging is much deeper than that. What began in 1994 with Justin Hall’s desire to share his thoughts online has evolved into an intricate network of […]Read More How to Use a Blog to Attract Customers
Digital marketing has grown exponentially over the past 5 years. Trends have generally remained constant over this period. However, such a saturated market has created the need for innovative digital market trends to emerge. Although often based on existing trends, the new digital marketing trends improve upon what already exists. Here are some of the […]Read More 4 New Digital Marketing Trends of 2018
Money is tight. All small business owners can attest to this statement. You read articles and watch videos explaining how important digital marketing is for cementing your brand’s online presence. However, it all seems so costly. Hiring a digital marketing consultant, creating quality content, and running paid promotions can put your head in a tizzy. […]Read More 3 Winning Digital Marketing Tips for Small Businesses
Three billion. That’s the projected number of global social media users by 2021. That’ll be about 38 percent of the projected world population. Taking it back to present-day America we see that 81 percent of Americans had a social media profile in 2017. These statistics portray the goldmine of marketing opportunities social media provides. However, […]Read More Why is Social Media Marketing Important for Your Brand?
Deciding how much to spend on marketing your brand can be challenging. You want to get the most bang for your buck, but there’s no guarantee that all your marketing campaigns will work. Therefore, it’s important to plan smarter. Effective digital marketing plans sectionalize marketing efforts. Each section of the plan guides consumers along the […]Read More How Capture Pages Work for Digital Marketing Campaigns