Your website is your brand’s online real-estate. Paying attention to how it’s created and maintained increases the likelihood of attracting customers. It’s not about hurriedly putting something together and hoping it works. Website creation takes time and requires focus on the things that will attract customers.
Website Pages Matter
Think carefully about the pages that you want to use on your website. How do they add to the user’s experience? Do they provide the information the user needs to make an informed decision? Standard website pages are:
- Home Page
- About page
- Portfolio Page
- Contact Page
A separate landing page should be created for each of your marketing campaigns. This helps you create a landing page that correlates to the theme of your campaign. Pay attention to how the landing page is created.
The website should also contain a blog for search engine optimization (SEO) purposes. The blog should be meaningful. Each post should offer value that the reader can’t get elsewhere.
Speak Your Target Audience’s Language
You target audience must feel like your website was specifically made for them. The language of your website should reflect your niche and target demographic. For instance, a finance site specifically tailored to young entrepreneurs wouldn’t use the same language as a hedge fund. Know your niche and target demographic.
Avoid Excessive Attempts to Sell
Although the primary aim of your website is to sell to customers, overselling is frowned upon. A cluttered page filled with sales images and pitches doesn’t perform well. Each website page should have a seamless design with a few sales propositions. It’s about helping the customer see what’s in it for them without bombarding him or her with too much information.
Create an Excellent User Experience
A website that is difficult to use is a huge deterrent. A good user experience is created through:
- A highly responsive website
- A website devoid of clutter
- An easy-to-navigate website
- Strategic use of videos and images
- Speedy page load times
- A mobile friendly website
Use Value-Added Content
Blogs aren’t the only types of content that can be used on your website. Content that establishes you as a niche authority is always helpful. Such content includes:
- Comprehensive guides and reports
- Online courses
Having pop-ups on your website that give visitors exclusive access to content is a great way to generate leads. It’s also a great way to build your email list for email marketing initiatives. Customers crave content that helps them learn more and become better. Create content that makes that happen.
A beautiful website that has the features described in this article will generate leads. It takes time and patience. The team at No Nonsense Consulting can work with you to create a winning website. Contact us today.