Your sales funnel is everything. Well-built sales funnels are what help companies like Groupon and Grasshopper keep hundreds of thousands of customers. Your website provides the perfect platform for capturing leads at each stage of the sales funnel. Here’s how you can use it as an effective sales funnel.
Simplicity is Key
What greets website visitors who are directed to your website through blogs, ads or other media matters. The landing page must be simple and direct. Consider Grasshopper’s landing page.
They begin with emphasis on their value- proposition. The fact that you can get a business phone number using their service is written in bold. Customers can then try out their search feature to determine if the number they desire is available.
They then show popular publications that have featured their website. This makes the customer think, “Hmmm…. this company really knows their stuff.” They then continue to excite the customer by presenting brief descriptions of the 4 main features of the software.
A customer who still isn’t convinced can click the call-to-action to test the software. The call to action is “See How It Works”.
Further support for their case is presented in the number of customers they have and real testimonials from satisfied customers. Someone who is on-the-fence about buying their product will now be set at ease because there’s evidence that others have also used it.
Testimonials are immediately followed by links to the iPhone and Android apps. Get those sales!
The types of phone numbers they offer are then described. A call-to-action is paced under each so that customers can get the one they want.
Finally, customers are offered opportunities to get free guides. All they have to do is click the link and input their email addresses. It’s a great way to build an email list.
Use Pop-Ups Strategically
Pop-ups are your way of saying, “Hey! Don’t leave! I have something super cool to offer you…. something you can’t afford to miss.” Groupon has a pop-up that instantly comes up on their homepage. The only way a customer can get the amazing deal being offered is by signing up for their mailing list.
Your pop-up should describe some type of offer or deal that website visitors wouldn’t want to miss. People don’t release their email addresses readily without something being in it for them.
Create a Welcome Video
A welcome video provides the perfect opportunity for you to explain your brand and introduce your team. Hubspot reports that “90 percent of internet users say product videos are helpful in the decision process.” Unbounce further states that “including a video on a landing page can increase conversion rates by 80 %.”
The video shouldn’t look amateurish. Hire a professional to help you create it. You can create an animated video, an explainer video, or a video with live shots. The better it looks, the more likely it is that people will watch it.
Your website can help you win customers if you link It to each stage of your sales funnel. Consider it a step-by-step guide to selling your customer on your product. Viewing your website this way can hep you restructure it in a way that works.