How To Use Inbound and External Links Effectively

Connections make your website visible. People won’t know about your site unless they’re directed to it. Blog posts are usually written to direct that traffic. They can do this very well if proper Search Engine Optimization (SEO) is used.

Blog posts form a big part of directing website traffic. However, the role of inbound and external links can’t be neglected. According to, Google Search Quality Strategist shows that link building and quality content form a major part of website ranking.

Inbound links are hyperlinks on other websites that link back to your website. Creating these links essentially relies on good blog content. Blog content is the skeleton that puts the links together. The steps for merging these 3 things together seamlessly are outlined in this article.

Step 1: Create Strong Blog Content


Your blog must include content that people want to read. Some good rules of thumb are:

  • Use an attention-grabbing title with the right keywords.
  • Address a question your potential audience may want answered.
  • Use short paragraphs.
  • Write creatively while paying attention to grammar, punctuation and syntax.
  • Use appropriate headings to break up the content.
  • Use relevant images.
  • Use videos where applicable.
  • Include a call-to-action in your conclusion.

Step 2: Use External Links to Add Credibility to Your Blog


Good writers find credible sources to support their claims. For each claim you make in an article, find a credible source. Hyperlink text to include the source in what you’re writing.

External sources can also be used to reference good products, services, videos or content you like. These links show that you aren’t focusing exclusively on what your company can offer. You have a broad perspective.

More importantly, external links help boost SEO. Moz, one of the leading digital marketing platforms, states that “getting external links is the single most important objective for attaining high rankings.”  So, it really is a good idea to have a few.

Step 3: Use Internal Links to Connect Other Content on Your Blog/Website


It’s also important to include links to other relevant content on your blog or website. It gets visitors to view more pages of your website. More visits get a favorable nod from search engines.

Linking to other relevant content on your website also shows the vast knowledge you have to share. Readers will view your site as an authority in the niche. It’ll become a useful resource.

Step 4: Use Inbound Links to Drive Traffic


Now that you’ve created the blog article with the right content and links, it’s time to create relevant inbound links. Here’re a few of the strategies for getting inbound links recommended by HubSpot:

  • Write guest blog posts for other reputable blogs.
  • Create a resource list that other bloggers would want to use in their own blogs.
  • Do feature stories that portray industry experts or customers in a good light. These people will include a link to your article in things they write.
  • Volunteer for interviews under the condition that a link can be used for your site.
  • Create visual content, such as infographics, that people would want to share.


It’s time to link-it-up!!! Get your website and blog up-to-par with the necessary externa, internal and inbound links. You’ve been given the steps. If you need further guidance and support, feel free to contact our team of digital marketing experts.

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