Blogging seems to be a hot topic on every digital marketer’s lips nowadays. Write some words. Pick a snazzy title and boom! You’re an internet sensation. Seems simple enough.
Blogging is much deeper than that. What began in 1994 with Justin Hall’s desire to share his thoughts online has evolved into an intricate network of moving parts. Getting it right helps brands score big points with customers.
Consider The Sales Lion, a marketing company lead by Marcus Sheridan. He owned a swimming pool company that took a major hit when the economy crashed in 2009. He was being advised to file for bankruptcy. Something had to change!
He discovered the power of blogging. For two years he sat before his computer each night and wrote an article or produced a video to answer questions people had about pools.
The website grew to over 900 pages with more than half a million views. It soon became the most highly viewed pool blogging website in the world. The company quickly made $6 million in sales. You can view the website here.
Blogging success is possible. It won’t happen overnight. It will take a lot of hard work, patience, and the use of the tips outlined below.
Answer their Questions
Meaningful content works! People are constantly looking for answers. That’s why Google processes an average of 40,000 search queries per second.
Your job is to answer their questions. If people realize they can find the answers to questions related to your niche on your blog, they’ll view you as an authority and keep coming back. This helps pull them into your sales funnel.
Think about questions customers have asked either you or your sales team. Can you use blog posts to answer these questions? Can the questions be grouped into categories to create a series of blog posts? Start brainstorming and putting a plan together.
Write Good Content
It can be irritating to read an article riddled with errors. It’s always important to check through your work before posting. Check for these errors:
You should also check sentence structure. Your article shouldn’t be filled with long, cumbersome sentences. It also shouldn’t have too many short sentences. A balance of long and short sentences that makes the content flow rhythmically is ideal.
Jargon shouldn’t be used. For instance, you may know what a hex key is but does your audience know? Write as simply as possible. Anyone with limited knowledge should be able to get something valuable from your post.
Create an Attention-Grabbing Title
Articles saturate the internet. Having an attention-grabbing title will help your content stand out. Readers should see the clear value of the article in the title.
Two of the most common types of articles, and ultimately title formats, are listicles and how-to. Listicles divide content into lists. For instance, 5 Powerful Ways to Attract a Man. The reader will look at this title and expect to see 5 ways to attract a man.
A how-to article is just as the name suggests. It describes how to carry out a task. For example, How To Cook a Turkey. The reader expects to learn how to cook a turkey by the end of the article.
Try as best as possible to keep the title under 20 characters. Longer titles get chopped off by search engines. This may ultimately diminish their effect. Short, clear and intriguing titles that make people stop and take another look are the ones that work best.
Use Keywords Wisely
Keywords aren’t as important to Search Engine Optimization (SEO) as they once were. Search engines look more at the relevance and quality of your content. In fact, stuffing your content with keywords is a recipe for disaster.
Nevertheless, keywords do still serve a purpose. They are what people use to find what they’re looking for online. However, the advent of digital assistants has made long-tail keywords more popular.
A good rule of thumb is to use a good mix of short and long-tail keyword in your content. The keywords shouldn’t interrupt the natural flow of the content. Instead, they should seem like an intended fit for the masterpiece you’ve created. Write naturally and you’ll find that the keywords may just fall into place on their own.
This article only touches the surface of using blogging to attract customers. If you need some help or more information, feel free to contact our team of digital marketing experts.