Digital marketing has grown exponentially over the past 5 years. Trends have generally remained constant over this period. However, such a saturated market has created the need for innovative digital market trends to emerge. Although often based on existing trends, the new digital marketing trends improve upon what already exists. Here are some of the best 2018 digital marketing trends.
The Use of Augmented Reality (AR) in Social Media
Technopedia defines augmented reality as “a type of interactive, reality-based display environment that takes the capabilities of computer-generated display, sound, text and effects to enhance the user’s real-world experience.” AR technology is being incorporated into more technology devices and is expected to see significant growth over the next decade. It’s the technology of the future.
Some companies are using AR to allow users with compatible devices to try products before purchasing them. This means that someone thousands of miles away can test a product using a device. Product testing increases the likelihood of purchasing. Some current and emerging AR in social media trends can be found here.
Live Videos Will Become More of a Norm
Facebook shook the social media world when it introduced Facebook Live in 2016. Companies now have a new way to engage customers. According to Digital Information World, 55 percent of internet users watch videos daily. Capitalizing on the power of videos in digital marketing was made easier with Facebook Live.
More businesses will use Facebook live for professional videos than ever before. There’ll be more videos of live events, question and answer sessions, and behind-the-scenes content. The power of live video will help more businesses increase customer engagement.
The Growth of Conversational User Interfaces
Voice-controlled personal assistants and chatbots are becoming prominent features in homes. Some of the most popular include: Alexa powered by the Amazon Echo, Google Assistant, Apple’s Siri and Microsoft’s Cortona. More businessesare, therefore, looking for ways to make their content appear in voice searches.
Social Media Stories Are In
Instagram Stories had an average of 250 million daily active users in 2017. Facebook and Snap Chat also have story options, but Instagram leads the pack. These stories allow users to create a video stream of photos and videos which can include text, graphics and emojis. The content, however, disappears after 24 hours.
Social media stories, particularly Instagram Stories, are great for marketing initiatives. They allow digital marketers to:
- Take customers behind the scenes
- Show product demonstrations
- Provide teasers for new products
- Promote an event or limited time offer
These 2018 digital marketing trends are powerful. Finding a digital marketer who can incorporate one or more of these trends into your marketing plan will yield a high ROI. Contact the experts at No Nonsense Consulting today.