Consumer behavior can be unpredictable. It’s difficult to pinpoint exactly what will influence consumers to purchase your goods or services. Marketing efforts must, therefore, be multi-faceted. Each stage of your marketing initiative should target consumers at each level of the sales funnel.
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There are some general tips that can help you capture leads at each stage of the funnel. How you use these tips depends on the goal of your campaign and the audience you’re trying to capture.
Create a Relevant Landing Page
A landing page is the first page on your website to which potential customers will be directed. This page should be directly related to the content of your campaign and should be attractive. Multiple landing pages may also be necessary to attract customers at different stages of the sales funnel.
For instance, if you’re running a Facebook ad that promises customers at the awareness stage a free eBook when they click on the link in the ad, your landing page should feature that eBook. This is one of the ways that your landing page can be closely linked to your email marketing campaign. A follow-up ad could then be created to target people who have read the book and would be interested in signing up for a course you offer. This ad would be linked to a separate landing page on your website.
Linking to other pages on your website is also important. Internal links help reduce the bounce rate for your site. Visitors who leave your website after only visiting one page either haven’t found what they’re looking for or found it difficult to navigate. Therefore, you should reduce this bounce rate by creating an attractive and relevant landing page and placing relevant internal links on it.
Present a Hard to Refuse Offer
Marketing campaigns seek to present your brand in a positive light. They should get people excited about what you have to offer. It’s important for you to present an irresistible offer to customers at each stage of the sales funnel.
The offer should also lead the customer along a path towards other enticing offers. The customer shouldn’t leave your website without accepting at least one of the offers. Also, these offers should fit a variety of lifestyles and budgets. Customers should be able to find something that suits their unique needs.
Do the Necessary Follow-Up
It’s pointless to create a sales funnel that has no follow-up plan. Carefully plan the necessary follow-up actions for the content and offers provided at each stage of the sales funnel. Customers are more likely to stick with your brand if they realize you care enough to engage them.
Novice entrepreneurs often get caught in a deadly marketing trap. They often think that one marketing campaign is enough to reach their target audience and boost sales. That’s rarely the case. Several digital marketing strategies must be created to reach customers at each stage of the funnel. These strategies must have the 3 elements outlined in this article.
Let the team at No Nonsense Consulting help you create a robust digital marketing campaign that reaches customers at each stage of the sales funnel. Contact us today for a free consultation.