Search Engine Optimization (SEO) is the glue that holds digital marketing together. Effective use of SEO strategies places your content in front of a wider audience. Creating new content can often be a daunting task. Don’t let the countless hours you’ve spent producing the content go to waste! Use these 3 simple SEO strategies to get your content in the right places.
Use the Right Keywords
Keywords and keyword phrases play a huge role in SEO. After all, it’s these words and phrases that people type into search engines when they’re trying to get information. It’s, therefore, important for you to do keyword research before developing content. Some free keyword research tools are:
- Google Adwords
- Keyword In
Popular keywords usually have the most competition. It’s usually better to use industry-specific keywords that help you focus on your target audience. Casting too wide a net may put your content in front of people who don’t really care about it.
One you’ve identified the right keywords, you need to determine where to place them in your content. Your keywords should be placed in your title and strategically throughout your text. Overuse of the keyword will result in your content being flagged as spam. Focus on writing naturally flowing content and the keywords will fall into place.
Create a Beneficial User Experience
Don’t underestimate the quality of your content. Of course, you want to ensure that your content is seen by the right persons. However, the impression these persons have about your brand after reading the content is also important.
Quality shouldn’t be compromised. A digital marketing consultant typically has a team of content writers who ensure that the brand’s content is on par. There is merit in hiring an expert.
Use Title Tags Wisely
Moz describes the title tag as “an HTML element that specifies the title of a web page. [They] are displayed on search engine results pages as clickable headlines.” Title tags help search engines easily identify what your page is about so that it can be properly indexed.
Always remember to keep your target audience in mind when creating a tile tag. Your target customer should read the tag and immediately identify the benefits of reading the content. Always remember that you’re striving to add value.
Use Appropriate Headings
Consumers don’t have time to read detailed content. Oftentimes, they skim through the content, identify the headings, and read what they deem relevant. Headings increase readability of your content.
Headings also boost SEO efforts. Relevant keywords and keyword phrases have their place in headings. They help search engines identify the common theme of the page and index the website accordingly.
SEO isn’t an insurmountable hurdle. It focuses on providing relevant content to the people who matter to your brand. These simple strategies can help you create content that reaches the right audiences. The SEO experts at No Nonsense Consulting can also enhance your reach with more advanced SEO. Contact us today for a free consultation.