We live in a highly digital global society. Gone are the days when brick and mortar establishments could survive using fancy signs and print ads. Consumers demand more. They want the companies they love to be right at their fingertips. This has created a great shift in the way people search for and purchase products. In fact, Statista reports that about 1 billion people globally have purchased goods online.
Furthermore, Statista reports that approximately 45 percent of the world’s population accessed the internet in 2016, with 290 million of those internet users originating from the United States. Pew Research Institute further states that about 73 percent of American adults use YouTube daily. A further 68 percent of American adults use Facebook daily. The Pew Research Institute also states that about 71 percent of Americans between 18 and 24 use SnapChat daily.
Any business that wants to succeed in this third millennium must have a strong online presence. Therefore, a digital marketing professional must be a part of your team. Whether you outsource or hire a full time digital marketer, you must be asking yourself, “What value can this person can really add to my company?” Here’s the answer.
An experienced digital marketer knows how to reach new customers. A well-developed website, Search Engine Optimization (SEO) techniques, email marketing campaigns, and social media campaigns can help your business reach people globally. The possibilities are endless.
Increased reach ultimately equates to increased profits. Therefore, the Return on Investment (ROI) will be worth the amount spent to hire a high quality digital marketer. A digital marketer of this caliber must have:
- A seamless website that proves his or her ability to deliver results
- A portfolio
- Active social media profiles
As the clichéd saying goes, “The proof is in the pudding.”
Receive Personalized Assistance
A digital marketing consultant can provide custom-tailored services that may be difficult for larger companies to provide. Larger companies are often focusing on multiple projects simultaneously. A consultant typically focuses attention on a few projects at a time.
This personalized approach makes the consultant better able to truly share the message and voice of your company. Feedback is consistent. You’re also able to provide greater input.
Get Fresh Content
Consistently producing high-quality and meaningful content is often a challenge for entrepreneurs. A digital marketing consultant takes the pressure off your plate. Seasoned digital marketers know how to create and execute effective content marketing plans.
The content they produce makes customers want to hear what your brand has to say. This Is important for keeping existing customers and giving them the impetus to promote your business to those they know. Word-of-mouth advertising is your friend.
Tracking and Analytics
You manage a lot as an entrepreneur. Keeping abreast of how well your website, email marketing and social media marketing campaigns are doing can be a daunting task. Delegate this responsibility to your digital marketing consultant.
Tracking and analytics provide a clear picture about the success of your marketing efforts. Without them, you’ll be making decisions blindly. Uninformed decisions are eventually detrimental.
Keep Up-to-Date with the Latest Trends
The best digital marketing consultants are aware of, and utilize, the latest digital marketing trends. Digital marketing is always evolving. Companies that are in-tune with the changes stay ahead of the game.
Your company must make a good digital impression. It’s a digital marketing consultant’s job to help you do that. No Nonsense Consulting has a team of digital marketing consultants ready to meet your needs. Contact us today for a free consultation.